Office of the CFO: Elevate Your Impact
Equipping accounting and finance teams for year-round success

In the face of today鈥檚 constraints, skillfully balancing growth initiatives with financial prudence requires a blend of creativity, experience, and interconnected expertise. Impactful chief financial officers (CFOs) are striking this balance by elevating their accounting and finance teams and mobilizing toward the most meaningful efforts.
At 星空传媒, our cross-functional team of advisors equips the Office of the CFO, helping to elevate companies, especially across these four critical areas:听
1. Preparing for strategic changes
CFOs, corporate growth professionals, and private equity-backed organizations are preparing for major strategic initiatives such as M&A, carve-outs, or capital markets events. Effective teams are anticipating the repercussions across accounting, the credit lifecycle,听 investor relations priorities, and operations. Explore related insights including鈥accounting and finance strategies鈥痜or newly acquired companies, CFOs鈥欌cash flow and planning鈥痗onsiderations, and鈥success stories.听
CFOs play a pivotal role in guiding strategic growth while ensuring a company鈥檚 staying power. Hear what one CFO shared in a recent forum: 鈥淥ur board and my boss are really excited about a couple of fantastic growth opportunities that will set us up well for the next two to four years. Meanwhile, I have to make sure that we have enough cash to make it through the next two to four quarters. A lot of what I鈥檓 spending my time doing is figuring out that tradeoff between growth and austerity.鈥听
Related Topics
鈥Capital Markets & Divestitures鈥 | 鈥Financial Planning & Analysis鈥 | 鈥Strategic Communications & Investor Relations听
2. Optimizing accounting and finance operations
To address workforce constraints, ensure audit readiness, and elevate financial planning, the Office of the CFO is guiding鈥痭ew work practices, enabling automation, and tapping into existing technologies.鈥 Explore how CFOs can optimize existing technologies and make strides鈥to enable their teams.鈥 Plus, read a company鈥檚 success story on鈥overhauling order-to-cash鈥痯rocesses.听听
Interested to hear what CFOs are saying? One says, 鈥淎utomation can make a big difference for the finance department鈥.鈥 鈥淲e鈥檙e trying to use the systems we have and use them more fully鈥.鈥听
Related topics:
Accounting & Finance Ops | Finance Transformation | Financial Close & CPM
3. Managing risks and controls
Risk management professionals are rethinking approaches toward internal controls, addressing today鈥檚 most pressing risk trends, and responding more effectively to known deficiencies.听 Priorities include tackling top risk trends, navigating change events, and maintaining a rigorous approach to internal controls even if a company is privately held.听听
Why does risk management matter? According to one finance leader: 鈥淭hinking about the macroeconomic environment鈥 it鈥檚 becoming much more mainstream 鈥攅ven for accountants. It鈥檚 important to become more versed in that language 鈥攁nd in the risks and controls that are needed鈥 regardless of what industry you鈥檙e in.鈥听
Download our guide鈥痶o the trends shaping your control environment.听
Related Topics
Governance, Risk & Compliance鈥 | 鈥Internal Control Remediation听听
4. Strengthening ESG and sustainability approaches
Evolving stakeholder and regulatory factors are influencing accounting, finance, and sustainability teams to contend with the latest environmental, social, and governance (ESG) concerns鈥攊ncluding ESG reporting approaches and climate risk regulations. As leaders refine their ESG and sustainability strategies, many are considering the鈥move to mandatory ESG reporting.
One CFO observes ESG鈥檚 expanding importance:听 鈥溾n each of your employee bases, there are people who are wildly passionate about ESG, and 鈥 with a perspective that you might need.鈥听
Related Topics
Climate Risk鈥 鈥瘄 鈥ESG
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